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The web site sargoylaw.com had the following in the site, "A Trusted Attorney For Complex Legal Problems." We saw that the webpage stated " A Los Angeles attorney with more than 25 years of experience in the areas of employment law, business litigation and family law." It also said " For most legal issues, you only get one chance to get it right. Whatever legal problem you face, I am prepared to guide you to a successful resolution. If you face a business dispute. I am prepared to handle complex, contentious family law. Issues for clients in Los Angeles and th." The header had law firm as the highest ranking optimized keyword. This keyword is followed by law office, legal advice, and lawyer which isn't as urgent as law firm. The other words sargoylaw.com used was attorney. sargoy law is included but could not be understood by web engines.